Zadara Storage presents storage as if it were an on-premises NAS or storage area network (SAN), when in fact, the storage is cloud-based. Unlike traditional enterprise storage, the vendor follows the cloud model by using subscription pricing based on SLA/quality of service measures, rather than requiring an outright hardware/software acquisition.

Founded in 2011, Zadara Storage offers enterprise block and file storage as a service. The vendor delivers the storage service as virtual private storage within existing public clouds, or as a turnkey solution delivered on-premises as a private or hybrid cloud solution.